000 INDEX / BRAND SYSTEM
design.md
Personal Brand Design System for Daniel Hunt. Applied software engineering, data, and AI, expressed through a clear, cinematic visual language. The source of truth lives in docs/10_brand/DESIGN.md, IDENTITY.md, and VISUAL.md.
I · Marks
Wordmark
Daniel Hunt
All caps, Satoshi, intentional letter-spacing. Masthead-style, anchored to a margin and integrated with the page. Never composed as a monument behind a figure.
Monogram
DH
The wordmark compressed. Same family, smaller container. Avatars, watermarks, sign-offs, compact contexts. No periods. No frame. No interlocking.
Internal codename
{D}
A private tribute to the tech background that shaped the brand. Lives in the repo, doc titles, source comments, the X bio. Not a public brand mark.
II · Typography
Satoshi Variable · Display
A public search for a more human way to build, move, and pay attention.
Hero headlines, statements, wordmark, and monogram. Bold, modern, and direct; the display layer carries the visual hierarchy without decorative type effects.
Inter · Body + UI
Body copy, UI, captions, and supporting labels. Neutral, clean, and legible across dark and light modes.
Inter is the human interface layer: calm, direct, and deliberately quieter than display type.
JetBrains Mono · Data + Code
34.2836° N · STATUS ACTIVE · OUTPUT 024
Coordinates, code, tables, measurements, statuses, and chart annotation. Technical language stays precise without becoming the public voice.
III · Palette
Neutrals · Quiet interface
Ink Black
--bg-0 · #0A0C10
Graphite
--surface-1 · #14171C
Soft Gray
--surface-2 · #1F232A
Cloud White
--text-1 · #F5F7FA
Muted
--text-2 · #A1A7B3
Dark mode is the default. Light mode preserves the same hierarchy, spacing, and semantic accents while remapping only the neutral surfaces.
Accents · Topic based + swappable
Acid Green
--accent-secondary · #A6FF00
Electric Cyan
--accent-primary · #00E5FF
Ultraviolet
--accent-tertiary · #B26BFF
Signal Amber
--accent-amber · #FFB020
Typography and interface stay neutral. Choose one dominant accent family per artifact; use it on data, markers, states, paths, and annotation rather than gradient headlines or decorative chrome.
IV · Page furniture
No em-rules as page furniture.
Em-rules are not used as section dividers, decorative breaks, sign-offs, or typographic flourishes. The rule is scoped to page furniture; the em-dash remains available as ordinary English punctuation in long-form prose.
Mid-dot · Metadata separator
DANIEL HUNT · SIMI VALLEY · 2026
Hairline · Structural divider
1px solid. Used between major UI sections. Structural, not typographic.
Numbered section · Editorial heading
I · On building
Roman numerals or named labels in JetBrains Mono, paired with a mid-dot and the section title. The scientific-paper convention applied to editorial surfaces.
Whitespace · The primary break
The most-used divider in the system. Generous margins, room to breathe, time between sections. Whitespace does what em-rules cannot.
V · Instrument grammar
[ SYSTEM ] / FIELD NOTE
- STATUS
- HUMAN REVIEW
- CONTEXT
- /LIFE-SCIENCES
- OUTPUT
- FIELD / 024
Cards are instruments, not decoration. Use one to expose a small set of real states, sources, or methods. On portrait-led surfaces, a profile signal pairs identity with a data object instead of repeating the portrait as an avatar. One or two information surfaces are the limit.
VI · Signature phrases
Build in public. Live offline.
The thesis.
Tech, movement, and culture.
The sub-thesis.
Scars, not wounds.
The editorial rule for the build half. Retrospective lessons, never open wounds.
Memory, not photoshoot.
The visual rule for the offline half. Lived images, never staged ones.
VII · Tie-break
Human, lived, curious wins over polished, aspirational. Always.
When choices conflict between a tighter edit and a more honest one, a more refined composition and a more lived one, or premium signal and human texture, the answer is always the more human one.
For the full system, see docs/10_brand/DESIGN.md, IDENTITY.md, and VISUAL.md in the repository.