000 INDEX / BRAND SYSTEM

design.md

Personal Brand Design System for Daniel Hunt. Applied software engineering, data, and AI, expressed through a clear, cinematic visual language. The source of truth lives in docs/design.md.

I · Marks

Wordmark

Daniel Hunt

All caps, Satoshi, intentional letter-spacing. Masthead-style, anchored to a margin and integrated with the page. Never composed as a monument behind a figure.

Monogram

The wordmark compressed. Same family, smaller container. Avatars, watermarks, sign-offs, compact contexts. No periods. No frame. No interlocking.

Internal codename

{D}

A private tribute to the tech background that shaped the brand. Lives in the repo, doc titles, source comments, the X bio. Not a public brand mark.

II · Typography

Satoshi Variable · Display

A public search for a more human way to build, move, and pay attention.

Hero headlines, statements, wordmark, and monogram. Bold, modern, and direct; the display layer carries the visual hierarchy without decorative type effects.

Inter · Body + UI

Body copy, UI, captions, and supporting labels. Neutral, clean, and legible across dark and light modes.

Inter is the human interface layer: calm, direct, and deliberately quieter than display type.

JetBrains Mono · Data + Code

34.2836° N · STATUS ACTIVE · OUTPUT 024

Coordinates, code, tables, measurements, statuses, and chart annotation. Technical language stays precise without becoming the public voice.

III · Palette

Neutrals · Quiet interface

Ink Black

--bg-0 · #0A0C10

Graphite

--surface-1 · #14171C

Soft Gray

--surface-2 · #1F232A

Cloud White

--text-1 · #F5F7FA

Muted

--text-2 · #A1A7B3

Dark mode is the default. Light mode preserves the same hierarchy, spacing, and semantic accents while remapping only the neutral surfaces.

Accents · Topic based + swappable

Acid Green

--accent-secondary · #A6FF00

Electric Cyan

--accent-primary · #00E5FF

Ultraviolet

--accent-tertiary · #B26BFF

Signal Amber

--accent-amber · #FFB020

Typography and interface stay neutral. Choose one dominant accent family per artifact; use it on data, markers, states, paths, and annotation rather than gradient headlines or decorative chrome.

IV · Page furniture

No em-rules as page furniture.

Em-rules are not used as section dividers, decorative breaks, sign-offs, or typographic flourishes. The rule is scoped to page furniture; the em-dash remains available as ordinary English punctuation in long-form prose.

Mid-dot · Metadata separator

DANIEL HUNT · SIMI VALLEY · 2026

Hairline · Structural divider

1px solid. Used between major UI sections. Structural, not typographic.

Numbered section · Editorial heading

I · On building

Roman numerals or named labels in JetBrains Mono, paired with a mid-dot and the section title. The scientific-paper convention applied to editorial surfaces.

Whitespace · The primary break

The most-used divider in the system. Generous margins, room to breathe, time between sections. Whitespace does what em-rules cannot.

V · Instrument grammar

[ SYSTEM ] / FIELD NOTE

STATUS: HUMAN REVIEW
CONTEXT: /LIFE-SCIENCES
OUTPUT: FIELD / 024

Cards are instruments, not decoration. Use one to expose a small set of real states, sources, or methods. On portrait-led surfaces, a profile signal pairs identity with a data object instead of repeating the portrait as an avatar. One or two information surfaces are the limit.

VI · Signature phrases

Build in public. Live offline.

The thesis.

Tech, movement, and culture.

The sub-thesis.

Scars, not wounds.

The editorial rule for the build half. Retrospective lessons, never open wounds.

Memory, not photoshoot.

The visual rule for the offline half. Lived images, never staged ones.